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Trade fairs or exhibitions are one of the most effective mediums for establishing and maintaining customer relations. Promofair was founded in 1993 with the objective to position Lebanon among the region’s top gathering place for all those who thrive on business.

Since its inception, this Lebanese company operating in different sectors, has become a true market hub for both professionals and/or individuals looking for new business opportunities, to establish contacts or to be informed about the latest trends.

Diversity is the key to reaching all kinds of businesses and sectors; paired with professionalism, it takes exhibitions and fairs to the next level, and that is what Promofair does exactly, thus, imposing itself as the leading exhibition organizer in the Lebanese market.



All through the past 25 years, Promofair has organized more than 250 exhibitions (circa 150 editions) covering diverse sectors and businesses and addressing either specialists or the public, sometimes even both.

Whether featuring the cars industry (Motor Show), promoting culture and education (Salon du Livre; France au Liban; EDEX), dealing with the various wedding aspects (Wedding Follies), setting the IT trend (Termium), or boosting property investments (DREAM Real Estate & Investment) and interior decoration (Art Déco), Promofair has become over the years synonymous of know-how as it expands its renowned expertise through unmissable and long-awaited annual events.

Moreover, being affiliated to Choueiri Group, the largest advertising group in the Middle-East, Promofair prides itself on always creating the event with each exhibition, thanks to a large advertising campaign covering the print press, TV, radio and the Social Media and supported by regular updated newsletter emails.



Aware of our professionalism, trusting our efficiency, satisfied with our large media campaign and confident in the large audience Promofair’s exhibitions attract, many associations and unions proudly partner with us in relevant exhibitions. The Association of Car Importers, Professional Computer Association, Association of Lebanese Industrialists, Syndicate of Editors Association, Syndicate of books importers in Lebanon, Association of Importers of Electrical Household  Appliances & Electronic, Lebanese Building Federation, Lebanese Contractors Syndicate of Public Works and Building, International Advertising Association, Chamber of Commerce in Beirut and of course the French Embassy, to name a few, count among Promofair long-term partners.


The Venue

We are always keen to hold our exhibitions at a prestigious venue. BIEL, which is strategically located at the capital’s major central district and only 15 minutes away from the airport, hosts regularly our fairs, providing Promofair with the largest and most suitable space and top-notch logistics ensuring that every exhibition allows exhibitors to best feature their products/services while visitors are able to enjoy strolling around and stop lengthily at every stand.